Marketing
Product
Make sure your product: you - is of the highest quality. Are your skills really honed? Are the equipment and treatment room of the highest quality? How can we aspire to be the best that we can? Is our appearance immaculat...e and the way we approach people and communicate, warm yet professional, welcoming, reassuring and assertive?
Price
People don’t just buy because of price. Many factors come into the equation, including the client’s confidence in you and what you are able to provide. It is important to see what the competition is charging, but this doesn’t have to be an indication of what to charge. So many people use price, as a measure of quality and to charge too low will therefore be a mistake.
What we offer is a service, often thought of as “intangible”. You can’t see it, smell it or taste it before deciding to buy. It is therefore important to make our service as accessible as possible to the hesitant or nervous potential client. Offer introductory incentives, be available to talk through their questions and concerns and give talks and demonstrations for the public to meet you in person, as often as you can.
Place
Is your clinic accessible, is there parking, it is easy to find, do you give directions to find you readily, is the environment right, does it have the right ambience, do you work during the right time of day, to ensure your supply is meeting demand?
Promotion
Promotion includes, using the media effectively, advertising, giving presentations, getting referrals and being a self advocate. Advertising can be an expensive and often unproductive way to get more clients. Referrals are by far the best way.
Product
Make sure your product: you - is of the highest quality. Are your skills really honed? Are the equipment and treatment room of the highest quality? How can we aspire to be the best that we can? Is our appearance immaculat...e and the way we approach people and communicate, warm yet professional, welcoming, reassuring and assertive?
Price
People don’t just buy because of price. Many factors come into the equation, including the client’s confidence in you and what you are able to provide. It is important to see what the competition is charging, but this doesn’t have to be an indication of what to charge. So many people use price, as a measure of quality and to charge too low will therefore be a mistake.
What we offer is a service, often thought of as “intangible”. You can’t see it, smell it or taste it before deciding to buy. It is therefore important to make our service as accessible as possible to the hesitant or nervous potential client. Offer introductory incentives, be available to talk through their questions and concerns and give talks and demonstrations for the public to meet you in person, as often as you can.
Place
Is your clinic accessible, is there parking, it is easy to find, do you give directions to find you readily, is the environment right, does it have the right ambience, do you work during the right time of day, to ensure your supply is meeting demand?
Promotion
Promotion includes, using the media effectively, advertising, giving presentations, getting referrals and being a self advocate. Advertising can be an expensive and often unproductive way to get more clients. Referrals are by far the best way.
Gill Tree, Managing Director
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